The Five Keys to Blog Analytics

Blog analytics looks like a complex subject with all the figures, tables, charts and graphs that one has to go through. I mean a decent size blog linked to WordPress with active Google analytics tool to go with can provide invaluable data and analysis that can serve as a gold mine to improve blogger traffic and web visibility. One just needs to understand and familiarise oneself to new terms and their meanings. Understanding and strategizing for the success of your blog can only be done by understanding and interpreting daily and monthly analytic reports.

1. Sessions

This is the period of time someone visits your blog. So if someone logs into you blog twice that will mean one unique user and two sessions logged. The user is one, he has just visited your blog twice. Sessions tell you how many people are coming and visiting your blog, reading, commenting and interacting with your content. More sessions mean a popular blog. Mind you, people reading your post in their RSS feed will not count as a session. That is why, like in my blog, there is a huge difference in followers and real blog page views. The followers are only seeing it in their RSS feed but it does not count as a session.

2. Page Views

This is the number of time a unique user logs into your blog, loads and reloads the browser. Every reload is a page view. So one user can see three pages of your blog, that will be three page views. Page views tells us what kind of content the users are liking or disliking. It points us towards the right content strategy to use, to increase stickiness and make users savour more content and spend more time on the blog. You will always have high page views compared to the number of visits, unless your bounce rate is very high. One can improve and increase the number of page views by using interlinks, popular posts widgets and link within widgets at the bottom of the posts to show related content.

3. Bounce Rate

This is the percentage of people who leave your blog without further going through the first page. So if a user just clicks on the home page or a previous post and leaves immediately, it is considered as one bounce. Really bounce rate of less than 60% is good and less than 10% is fantastic. But you shouldn’t worry about the bounce rate and the only way to counter is by increasing your page views.

4. Referrals

Referrals are other sites bringing traffic to your blog. It could be through Facebook, Twitter or other such social media application. If you go to google analytics, you will find organic traffic, this is what comes from google and non-direct traffic which comes from people typing the URL of your blog. Referrals tells you where to put your attention, time and energies. One will invariably focus on sites and application that get more traffic toy your blog.

5. Behaviour

You can analyse this through google analytics and it tells you the most visited places on your blog. It tells you the readership of your top most pages, videos and most liked buttons. This tells you and points toward the flavour, style and character of content one posts on the blog.

These keys will open all doors of the blog and social media marketing. If you can ANALYSE THIS, you are on your way to success.

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